A practical guide to Shopify’s storefront, checkout, payments, inventory, shipping, analytics, and selling tools—with current U.S. plan pricing in one place.
Annual billing lowers the advertised monthly equivalent on the standard plans. Taxes, apps, payment fees, themes, domains, and other costs can be separate.
Pricing and promotional availability can change. Confirm final pricing, transaction rates, included features, and terms on Shopify before purchasing.
These are concept storefronts designed to help you imagine different brand styles before starting a store.
Start with a storefront, then add selling channels, apps, automation, reporting, and operational tools as the business changes.
Create a branded online store, organize products, publish content, and send customers through a secure hosted checkout.
Accept online and in-person payments, manage payouts, refunds, and order-level payment activity.
Track products across locations, process orders, create shipping labels, and manage fulfillment status.
Review sales, products, customers, traffic, conversion, and other commerce performance indicators.
Extend the store with apps for marketing, subscriptions, support, merchandising, fulfillment, and more.
The complete official comparison includes more details. This table focuses on the differences most buyers usually check first.
| Feature | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Annual advertised price | $29/mo | $79/mo | $299/mo | From $2,300/mo |
| Online store | Included | Included | Included | Included |
| Unlimited products | Yes | Yes | Yes | Yes |
| Staff accounts | No additional staff | Up to 5 | Up to 15 | Unlimited |
| Online card rate from | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ | 2.25% + 30¢ |
| Third-party calculated shipping | — | — | Included | Included |
| Customizable checkout | Standard | Standard | Standard | Advanced |
| B2B catalogs | Up to 3 | Up to 3 | Up to 3 | Unlimited |
Pricing is only one part of the decision. Consider apps, transaction costs, themes, domains, staffing, shipping, and operational requirements.
Shopify’s hosted plans include ecommerce hosting and a secure checkout. A custom domain, paid theme, apps, and other services can add separate costs.
Shopify generally allows merchants to change plans, though billing timing, credits, app compatibility, and contract terms can matter. Review your account details before making a change.
No. Payment processing rates are separate from the subscription price. Rates vary by plan, payment method, region, and provider.
Basic is commonly the starting point for a solo entrepreneur. Grow can make more sense when staff accounts, lower rates, or stronger shipping discounts become important.
Potentially. Buttons marked as Shopify trial or offer links are intended to become affiliate links. This site may earn a commission if a qualifying purchase is made, at no additional cost to the visitor.
Open Shopify’s current offer, review the complete plan terms, and start with the setup that matches your needs today.